Why Does the Phone Menu Matter So Much for a Law Firm? Most people who find a lawyer online are holding a phone. They are often stressed, short on time and reading with one thumb. So law firm mobile navigation decides whether that person reaches the right page or...
Why Does a Practice Area Page Feel So Hard to Get Right? Most small firms rebuild their practice area pages for the same reason. The old pages either say too little to help anyone or say so much that a worried visitor gives up halfway down the screen. A good practice...
Why Button Placement Matters More on a Phone Than a Desktop Picture a prospective client standing in a hospital parking lot after a car crash. She searches for a local injury lawyer, taps your result and lands on your homepage. Within a few seconds she decides whether...
Why does an attorney departure leave a website out of date? An attorney gives notice on a Friday. By Monday the email is forwarded and the office is cleared out. The website still shows that lawyer's photo, phone extension and practice areas. Law firm website updates...
What happens in the first minute on a law firm website? Picture a man named Dan at his kitchen table at 10:40 at night. His landlord just taped a notice to his door, and he has a move-out date he does not understand. He types "can my landlord evict me in 3 days" into...
A practical way for solo lawyers to rank website changes by risk, visitor friction, cost and effort, with attention to state bar advertising rules, intake form confidentiality and AI tools, plus guidance on when small edits beat a redesign.
A simple yearly checklist for small firms without a web manager. Review content age, account access, broken links, mobile forms, backups and privacy tools, then spread the work across four quarters.
Does Your Firm Actually Control Its Own Website? Ask a partner who owns the firm's website and the answer is usually "we do." Ask who can sign in to the domain registrar and the room often goes quiet. Law firm website ownership is not one thing. Instead, it is a set...
A Rebuild Goes Better When the Hard Choices Come First Most firms start a website project by looking at designs. That feels productive, but it puts the easy part first. The harder questions are about who the site serves, what it must do and what it already earns from...
Your Old Site May Need Repairs Before It Needs a Rebuild A firm website can look fine to the lawyer who paid for it and still lose the people it was built for. Typical law firm website problems are small and fixable. A visitor can't find the practice area page, reads...
You do not need a studio to film a legal explainer. This guide walks attorneys through framing, a five line outline, window light, microphone distance and a confidentiality sweep, with iPhone settings checked against Apple’s own guide and a sample shot sequence you can copy for your first two minute video.
A cookie banner is easy to install. It is not the same as knowing what your law firm website collects, or whether those tools should keep firing.
Most clients search online before hiring a lawyer. If your firm doesn’t appear in those results, you risk losing cases to competitors. This guide explains SEO for solo attorneys in plain language—covering Google’s ranking factors, local SEO, and practical steps that boost visibility and help you win more clients.
AI assistants like ChatGPT and Gemini are changing how potential clients find legal services. Learn how small law firms can boost visibility with smart LLM SEO.